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With the Memorial Day holiday weekend having come and gone, summer 2024 is now well within our reach. While some people are looking forward to vacations at the beach or s’mores by the bonfire, others would agree there is no better way to kick off the sunny season than with new summer beauty launches. If you fall into the latter category — or are looking forward to both, because balance — then you’re in luck, because there are plenty of new beauty products that deserve your attention this June.
As is the case at the start of any new season, brands are releasing seasonally appropriate products this month to make sure you maximize the many warm days ahead while still looking (and feeling) your best. But with so many options to choose from across the hair, makeup, skin, body, and fragrance categories, figuring out what to buy for your individual needs may feel a bit overwhelming. That’s why our POPSUGAR editors have done the heavy lifting for you, testing the latest and greatest formulas that have launched over the last few weeks.
From summertime perfumes that are light and airy to sunscreens that will keep you protected from burns and even a microcurrent device that will keep your face looking snatched all season long, we rounded up the best beauty launches from June that are worth adding to cart.
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